Since its inception, Donna Karan Cashmere Mist has celebrated the beauty of the female form. Beginning with the fragrance, the notes and composition are inspired by the soft, decadent feeling of cashmere against bare skin. The bottle encasing the Eau de Parfum—designed by Donna Karan’s late husband, sculptor Stephan Weiss—mirrors the beautiful contours and sensual lines of a woman’s body. The line’s extensions to rich, luxe body products allow women to indulge from head to toe. Accordingly, it seemed only fitting for the female form to be the inspiration for Cashmere Mist’s latest campaign—a return to the unapologetic celebration of women.
Paying homage to the female form, famed photographer Charlotte Wales presents an invitation for all to indulge. Models Lais Ribeiro, Khadijha Red Thunder, Lea T, Marihenny Pasible and Lisa Washington proudly celebrate their bodies, the fragrance, and themselves. Wrapped in nothing but the ultimate layer of luxury—Cashmere Mist—they embody today’s strong, powerful and provocative definition of femininity. It’s a study in self-acceptance and self-indulgence. Sensual and evocative, it’s about embracing your body and treating it to a moment all its own.
The Cashmere Mist Fragrance
Inspired by the blissful feeling of cashmere on bare skin, Donna Karan Cashmere Mist is the iconic scent of self-indulgence. A way to celebrate yourself each and every day, it’s a light, sensual scent infused with essences of Moroccan jasmine, lily of the valley and warm sandalwood. A floral oriental fragrance with a soft touch, it’s the ultimate layer of luxury.
Print and dynamic digital advertising will break nationally in August, 2020 (plans TBC).
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About Cashmere Mist
Since its introduction in 1994, Donna Karan Cashmere Mist has been a daily indulgence for women around the world. Created as a follow-up to the wildly successful Cashmere Mist Bath and Body Collection, the Cashmere Mist Fragrance experienced instant success with audiences. Bottling the beautiful feeling of cashmere against bare skin, it’s a fragrance experience unlike any other, loved for its quiet sensuality and mist-like whisper of scent. Winner of the 2019 Fragrance Foundation Hall of Fame Award, Cashmere Mist is a modern icon, ranking among top-selling fragrances in the United States.
In addition to the original body treatments, Donna Karan Cosmetics continues to evolve and expand the Cashmere Mist wardrobe of products. With Cashmere Mist Anti-Perspirant/Deodorant, the brand unleashed a cult classic and experienced unparalleled success as the #1 selling prestige ancillary item in the United States. Created and fueled by self-indulgence, Cashmere Mist remains the ultimate layer of luxury.